# Audience — Know every reader | Letterhead Suite

Source: https://www.tryletterhead.com/audience.html

Audience

# Know and engage every reader.

Ask an AI:
[
Claude
](/ask?agent=claude&page=audience)
[
ChatGPT
](/ask?agent=chatgpt&page=audience)
[
Perplexity
](/ask?agent=perplexity&page=audience)

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Build lasting engagement and retention with every person in your audience list. Unified data across your operation, detailed per-newsletter reporting, powerful segmentation and targeting, marketing workflows and automations, and personalization to drive loyalty at scale.

[Book a test drive](demo.html)

Audience tools and data that drive one goal: deeper, lasting relationships.

_Audience, in product_

## What the audience team actually works in.

Audience — unified reader profile**The reader profile**Every send, open, click, and preference in one user-level record.Audience — segment builder**The segment builder**Static and dynamic segments your old ESP can't build.Audience — journeys & automations**Journeys & automations**Welcome, re-engagement, and beyond — flexible automations.
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### Unified reader profile

One user-level record per reader. Every send, open, click, and preference in a single profile across all your newsletters.
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### MCP server

A per-tenant MCP server so an LLM can trigger sends, sync data, and act on changes with your permissions.
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### Segment builder

Build segments from dynamic, custom, and engagement-based fields. The ones your old ESP can't.
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### Audience tiers

Who reads what, where audiences overlap, how engagement breaks down. Surfaced as tiers you can act on.
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### House promos & cross-promotion

Cross-promote your other newsletters, paid tiers, and events without coordinating with editorial each send.
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### Journeys & automations

Welcome series, re-engagement, and beyond. Build flexible journeys with triggers and conditional branches.
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### Signup, subscriptions & preferences

Hosted signup and archive pages that match your brand, plus subscription and preference management readers control. Multi-newsletter signup built in.
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### Reporting & exports

In-app reporting on a cadence, plus exports to your warehouse when you need the raw data.
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### Automatic engagement tiers

Every subscriber lands in a behavioral tier, from loyalists to ghosts, each with a recommended next move.
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### Reader feedback inbox

Read replies in one place, track what needs attention, and clip the highlights worth sharing.
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## See your audience in a whole new light.

Bring your audience and a segment or target you wish you could hit. We'll show you how Letterhead delivers.

[Book a test drive](demo.html)
[See Suite](suite.html)

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