# Catch-all, role and throwaway addresses: which to keep on your list

Source: https://www.tryletterhead.com/blog/catch-all-role-disposable-email-addresses.html

A real result from Ghost Finder, run on our own info@ address.

Keep catch-all addresses that open and click, think twice about role addresses like info@, and don't let throwaway addresses on your list at all. All three pass a format check, which is how they slip onto newsletter lists in the first place.

To check one address before it joins your list, use the free [email verifier](../tools/email-verifier.html). It asks the mailbox provider whether the address accepts mail, and flags typos, throwaway inboxes and role addresses.

## How do catch-all, role and throwaway addresses compare

Type
Example
Looks valid?
Main risk
What to do

Catch-all
any address at a domain that accepts all mail, like anyone@example.org
Yes, and the server says yes to everything
It may bounce later, or never be read
Keep it if the reader engages. Watch it if they don't.

Role
info@, newsroom@, editor@
Yes
Read by a team, a forwarding rule or nobody
Allow it when someone asked for it. Don't bulk-import them.

Throwaway
an inbox from a temporary-address service
Yes, for a few hours or days
Expires, then bounces
Block it at signup.

## What is a catch-all email address

A catch-all domain accepts mail for any address, real or not. That means no verifier can confirm the mailbox exists, because the server says yes to everything. When Ghost Finder sees one, it answers "can't tell". That's the honest answer, not a failure.

Catch-alls are common at small organizations, including newsrooms. Don't remove them on sight. Watch whether they open and click, and treat them like any other reader who's gone quiet if they stop.

## What is a role-based email address

Role addresses belong to a job, not a person: info@, sales@, tips@, editor@. Mail to them is read by a team, by whoever's on duty, or by nobody. Some forward to a group, so one complaint can come from someone who never signed up.

They have a place. A press list, or a newsletter for a newsroom's tips desk, may want them. The risk comes from importing them in bulk from a spreadsheet or event list, where nobody behind the address asked for your newsletter.

## What is a disposable email address

Disposable addresses are made to be thrown away. People use them to grab a download or a discount without giving a real address. They stop working within hours or days, so every send after that bounces, and bounces count against your sender reputation.

_Free tool &middot; Ghost Finder_

Is this address real, or a ghost?

Check one address before it goes on your list: will it bounce, is it a typo, a throwaway or a role address like info@? No signup.
[Check an address](../tools/ghost-finder.html)

## How should you handle these addresses at signup

- **Check addresses that look off** before they join. Typos like gmial.com get a suggested fix.

- **Use confirmed opt-in** for anything that offers a download or a giveaway.

- **Remove hard bounces** after every send.

- **Review role and catch-all addresses** that haven't opened in months, and send them one re-engagement email before you remove them.

## What can't an email verifier tell you

A verifier can't see whether a real person reads the inbox. Some large providers give the same answer for every address, so "can't tell" will come up often, and no verifier knows more than the provider tells it. Nothing is sent to the address during a check.

For what happens when an address fails, see [hard bounce vs. soft bounce](../blog/hard-bounce-vs-soft-bounce.html). For building a list that stays healthy, see [how to build a strong email list](../blog/how-to-build-a-strong-email-list-dos-and-donts.html).

Letterhead sorts every newsletter&#x27;s readers into engagement groups, so you can see who&#x27;s gone quiet before you send.
[Book a test drive](../lp/test-drive.html)

#list-health #deliverability #how-to

_Keep reading_

## More on this topic.
[Hard Bounce vs. Soft Bounce: What Each One Does to Your List
A hard bounce means the address is gone for good; a soft bounce means try again later. What causes each, what to do about them, and how to keep bad addresses off your list.
Read the post](../blog/hard-bounce-vs-soft-bounce.html)[How to Increase Newsletter Engagement & Keep Readers
Learn how to increase newsletter engagement with practical tips for creating valuable content, improving open rates, and building lasting reader relationships.
Read the post](../blog/increase-newsletter-engagement.html)[58 Creative Newsletter Ideas that Keep Subscribers Reading
Unlock 58 creative newsletter ideas to keep subscribers reading. Boost engagement with quizzes, interviews, and monetization tips for your email campaigns.
Read the post](../blog/58-creative-newsletter-ideas-that-keep-subscribers-reading.html)

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