# Townsquare Media — Scaling email across 400+ stations | Letterhead

Source: https://www.tryletterhead.com/case-studies/townsquare.html

_Townsquare Media_

# Scaling email across 400+ stations.

A national network of 400+ radio stations running 100+ newsletters with a small team. Plateauing open rates and deliverability struggles. Six months on Letterhead changed all three.

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+30%open rate after 180 days on Letterhead
+115Kadditional sends, week over week
32mdelivery time, down from 3.5 hours

## The setup

Townsquare runs 400+ local radio stations. Each station has an audience that wants to hear about the area: the high-school football scores, the road closures, the concert lineup. The newsletter is how that audience hears about it during the week.

Before Letterhead, every station produced its newsletter through the same campaign-era ESP. The team that ran it was four people. The math worked when they ran a dozen newsletters. It stopped working at a hundred.

## What was breaking

Production was the choke point. Each newsletter took the team a series of manual steps — pulling stories from local CMSs, formatting them, getting sign-off, scheduling sends. Brand consistency drifted across stations. Open rates plateaued. Deliverability slid as list hygiene happened in batches instead of in workflow.

## What changed on Letterhead

The team moved into Studio: Production for the editor, templates, and approvals; Portfolio for workspaces across all 400+ stations; Intelligence for the cross-newsletter benchmarks that finally made content decisions data-driven; Revenue for consolidated programmatic and house ad placement. Deliverability monitoring ran in the background across every station's sender domain.

Inside 90 days, open rates climbed across the network. By day 180, the average lift hit 30%. The team that used to spend 3.5 hours pushing a newsletter through the workflow was shipping in 32 minutes.

## What it adds up to

+115,000 additional sends per week is a different program. The same team now runs more newsletters, with higher engagement, on a sender reputation that lets the audience actually receive what it asked for.

## Run your portfolio the way Townsquare runs theirs.

Bring a couple of newsletter examples and your current stack. We'll show you what changes when the work runs on Letterhead.

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