# Newsletter Character Sheet — define your newsletter | Letterhead

Source: https://www.tryletterhead.com/character-sheet.html

_Free tool_

# The Newsletter Character Sheet.

Every great newsletter has a character — what it is, who it's for, and how it behaves. Fill this in to get clear on yours, then export it to PDF. Nothing you type leaves your browser, and there's no signup.

[Talk through yours → Book a test drive](lp/test-drive.html)

Identity
Newsletter name
Type

Choose one...
HeadlinesRoundupsCurations
Original ReportingAnalysisPromotionalOther

Definition of success
Hero metric

Choose one...
Open rateClick rateConversion
Subscriber growthRevenueOther

Voice & tone

Attributes

List size
Open %
Click %
Retention %

Design length
Short (<500 words)
Medium (500–1,000)
Long (>1,000)

Monetization
Ads
Sponsorships
Paid subs
Affiliate
None
Other

Original content %
Links per issue
Automation level
Choose...ManualAssistedMostly automated

Behavior
Email (optional — to get a copy)

Nothing you type is stored — it stays in your browser. Add your email only if you'd like us to follow up. (Email capture is wired to HubSpot on launch.)

Download as PDF
Reset
Tip: pick "Save as PDF" in the print dialog.

## Want a second set of eyes on yours?

Bring your filled-in character sheet to a Test Drive and we'll show you what running it on Letterhead looks like.

[Book a test drive](lp/test-drive.html)

[Book a test drive](/lp/test-drive.html)