# Grow a list of people who read | Letterhead

Canonical: https://www.tryletterhead.com/growth.html

Audience growth

# Grow a list of people who read.

Help readers find the right newsletters, then see whether they keep reading. Letterhead brings signup pages, house promotions and audience health into the same workspace.

Top Performers from the home page, ranking newsletters by growth. Rebuilt from the app with sample data.

A list grows when it’s easy to join and worth staying on. Letterhead doesn’t run growth campaigns or referral programs for you. What it does is make every step after someone finds you work a little better, and show you whether the people who join are reading.

## One signup page can offer every newsletter.

Signup pages can offer one newsletter, a group of them or all of them. A reader who came for the morning brief can tick the weekend edition on the same page. You can also embed a signup form on your website or connect OptinMonster.

Once they’re in, the preferences page lets readers change what they get without unsubscribing from everything. Someone tired of a daily email can switch to the weekly one.

## Your newsletters can promote each other.

A reader who gets one of your newsletters is the easiest person to win for another. On the Team plan, house promotions go on the same calendar as sponsors, so you can promote the politics newsletter inside the morning brief on the days a sponsor didn’t buy the slot.

## The first email sets the habit.

On the Team plan, a workflow can send a welcome the moment someone subscribes and branch from there. A reader who opens it gets the next email, and one who doesn’t gets a nudge a few days later. Recurring emails, which go out on a daily or weekly schedule, are on every plan.

## New readers show up in audience health.

Audience health sorts each newsletter’s readers into tiers from what they open and click. New & Engaged shows new readers who are engaging. Watch how the tiers change over time to see whether those readers keep reading.

## You can see the growth.

The home page ranks your newsletters by net growth in Top Performers. Goals for each newsletter show which ones are on track for the subscribers you planned for, so you know where the next promotion slot should go. [See everything Letterhead does](/features.html).

## Start growing the list you have.

We'll look at how your list grows today and show you how a team like yours sets it up.

[Book a demo](/lp/test-drive.html)

or [ask us a question](/contact.html)