# Newsletter guides & playbooks — Letterhead

Source: https://www.tryletterhead.com/guides.html

_Guides_

# Playbooks and references for newsletter teams.

_FREE WHITE PAPER_

### The newsletter strategy guide for publishers

Four ways to build an owned audience that grows, engages, and earns — personality, content, growth, and revenue. Read it free, no gate.

[Read the guide](lp/newsletter-strategy-guide.html)

_FREE TOOL_

### The Newsletter Character Sheet

Define your newsletter's identity, attributes, and behavior — then export it to PDF. No signup.

[Open the tool](character-sheet.html)

_FREE WHITE PAPER_

### Monetize your newsletter with advertising

Three ways to sell, seven ad units that work, and real CPM benchmarks — the playbook behind $5M+ in newsletter ads. Read it free, no gate.

[Read the guide](lp/monetize-your-newsletter.html)

[Book a test drive](/lp/test-drive.html)