# Monetize your newsletter with advertising | Letterhead

Canonical: https://www.tryletterhead.com/guides/monetize-your-newsletter.html

Free white paper

# Monetize your newsletter with advertising.

A small list of engaged readers can out-earn a big one, if you sell it well. This playbook covers three ways to sell, seven ad units and how to price them, from the team that sold the ads at WhereBy.Us. Read it here or download the PDF.

[Read it here](#read)[Download the PDF 28 pages](/assets/guides/monetize-your-newsletter.pdf)

Scroll through the white paper above, [open it full screen](https://presentations.tryletterhead.com/monetize-newsletter-advertising-3f8d9c/), or [download the PDF](/assets/guides/monetize-your-newsletter.pdf).

## What's inside.

### Programmatic

Automated fill from a demand partner. It's set-and-forget, with a ceiling on what it earns.

### Advertiser-provided

Advertisers fill your slots with their own creative, sold self-serve or direct, with no production on your side.

### Native

Your team writes the ad in your voice. It earns the highest rates and performs best, and it's the most work.

### Seven ad units

Sponsorship, native, title, text, sponsored listing, section sponsorship and the house ad: what each one is for and how to sell it.

### Pricing that holds

CPM ranges, a pricing formula, and how to add value instead of discounting when buyers push back.

### Filling the calendar

On Letterhead's Team plan, one promotions calendar shows every slot across your newsletters, so you can see what's open and fill it.

## Put the playbook to work on your newsletters.

We'll walk through it with you on newsletters like yours.

[Book a demo](/lp/test-drive.html)

or [ask us a question](/contact.html)