# Letterhead + Instapage — ad clicks that become subscribers | Letterhead

Source: https://www.tryletterhead.com/integrations/instapage.html

_Integration · Letterhead + Instapage_

# Letterhead + Instapage

Connect Instapage to Letterhead via Zapier. Leads from your post-click landing pages become newsletter subscribers automatically.

[See the Zapier setup](https://zapier.com/apps/letterhead/integrations/instapage)
[Book a test drive](../demo.html)

_Better with Instapage_

## Paid clicks are rented. The newsletter is owned.

Instapage converts the ad click; Letterhead turns that paid moment into a channel you own.

### CAC that keeps paying

Every paid signup becomes a reader you can reach for free, forever.

### Real-time handoff

Leads land in Letterhead as they convert — welcome sends go out while intent is fresh.

### Campaign-level clarity

Segment subscribers by the page and campaign that brought them in.

_Set it up with Zapier_

## Live in minutes. No engineer required.

Letterhead is on Zapier, so connecting Instapage is a standard Zap — [start from the Instapage + Letterhead page](https://zapier.com/apps/letterhead/integrations/instapage) and follow the prompts. Prefer no middleman? [Letterhead's API and MCP server](../developers.html) connect directly.

### 1. Connect both apps

In Zapier, connect your Instapage and Letterhead accounts. No code — a couple of minutes, once.

### 2. Pick the trigger

Choose Instapage's "New Lead" trigger on your post-click pages.

### 3. Point it at Letterhead

Add Letterhead's contact action. Every lead becomes a subscriber on the list you choose.

_How they work together_

## Instapage and Letterhead, each doing what it does best.

Keep Instapage where it's strong. Zapier carries the data over, and Letterhead runs the newsletter on top — no code, no rip-and-replace.

### What Instapage handles

- Post-click landing pages at scale.
- Ad-to-page personalization.
- A/B testing and heatmaps.
- Conversion analytics.

### What Letterhead adds

- New leads added to your audience automatically.
- The newsletter that keeps paid signups engaged.
- Segments by campaign, source, and behavior.
- Revenue tools that recoup acquisition spend.

_FAQ_

## Connecting Instapage and Letterhead

How do I connect Instapage to Letterhead?
Through Zapier. Connect both accounts, pick your Instapage trigger, and add Letterhead as the action — [the Instapage + Letterhead page on Zapier](https://zapier.com/apps/letterhead/integrations/instapage) walks you through it. Most teams are live in under ten minutes.
What does the Instapage + Letterhead Zap actually do?
Choose Instapage's "New Lead" trigger on your post-click pages. Add Letterhead's contact action. Every lead becomes a subscriber on the list you choose. From then on it runs automatically, every time.
Is there a native Instapage integration?
The Instapage connection runs through Zapier today, which covers the common workflow well. For a direct connection, [Letterhead's API and MCP server](../developers.html) are available — and [we build custom integrations](../integrations/custom.html), usually in days.
Do I need a developer to set this up?
No. The Zap is point-and-click in Zapier's editor. If you can fill out a form, you can connect Instapage to Letterhead.
What if we're consolidating tools or moving off Instapage?
Letterhead works either way — keep Instapage running alongside your newsletter, or [book a test drive](../demo.html) and bring your stack; we'll map what a consolidated setup would look like.

_What customers say_

‹
Letterhead has been an invaluable resource for us. Not only did it meet our budget needs, but it also enabled us to create personalized, creative newsletters that made our brand stand out. Their flexible platform allowed us to grow and adapt as our subscriber list and needs changed.**Jessica Ford**Director, Startup Digest, TechstarsIt's made newsletter advertising cleaner, more consistent, and far less time-consuming. Thanks to Letterhead, our newsletters have become the cornerstone of our strategy.**Danielle Hastings**VP of OperationsWe at the Patch local news network have worked with Letterhead to create a critical monetization engine. They've been the best kind of partner — striving to understand our needs, quick to respond, and building for the future. Couldn't have done it without them!**Simone Wilson**Senior Manager, Patch.com
›

## Turn ad spend into an owned audience.

Open the Zapier setup and connect Instapage to Letterhead — or book a test drive and we'll show the paid-to-owned loop end to end.

[See the Zapier setup](https://zapier.com/apps/letterhead/integrations/instapage)
[Book a test drive](../demo.html)