Letterhead vs. Mailchimp

See why Letterhead is the leading email solution for newsletter publishers who are monetizing.

Publishers already using Letterhead

Publishers need more than just an email newsletter tool.

They need a complete solution to build, grow and monetize newsletters all in one place.

Tired of juggling different programs? With Letterhead Publishers have everything they need right at their fingertips.

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✍️ Built with a focus on newsletter publishers, not marketers. Mailchimp doesn't even mention newsletters on their homepage. 

Newsletter creation that saves time
  • Built to make your writer's production work easier. 
  • Customize your templates with fonts, colors, layouts, and branding
  • Automatically insert promotions, ads, and sponsorships
Tools to assist curation and production.
  • Simply pull in content from your website, CMS, and social feeds
  • Accessible, responsive default templates that are easy to read on any device
Tailor your content for specific audiences
  • Send custom newsletters to user segments

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🙌 Manage your community.

List management and user data specifically for newsletter communities.

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Understand your community
  • Track your list growth over time
  • Measure your performance for every campaign
  • Understand engagement for every subscriber
Target users based on interests and behavior
  • Build your own taxonomies
  • Create and save segments based on your tags
Grow your community
  • Import subscribers through Zapier, API integrations or upload
  • Embeddable signup widgets
  • Hosted archives
Integrate with your tools
  • Sync your user data to your CRM or CMS through Zapier

💰 Monetize your product natively.

Mailchimp offers no solution to monetize your email forcing you to use other tools in conjunction. Letterhead provides publishers with monetization tools from day one.

Design and manage your inventory
  • Create ads that work for your community
  • Control publication schedules
  • Promote internal offerings, products, and programming
Sell advertising and sponsorships direct
  • Accept credit card payments through Stripe
  • Revision and approval workflows
  • Target and upsell prior customers
Pricing control
  • Set dynamic or fixed pricing for your ads
  • Offer discount codes
  • Create private packages for your most important customers
Simplified analytics for you and your customers
  • Understand your sales performance
  • Automated metrics reporting for your customers
  • Easily link delivery analytics to ads; monetization reports for marketers
  • Ability to allow marketers to target user segments (future)
Never send without revenue
  • Choose pay-per-click and pay-per-open ad options from our marketplace of offers, including national brands like Hulu and Skillshare
  • Automatically insert marketplace ads into your newsletter every time you send
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