# Letterhead vs Constant Contact — built for newsletters, not small-business blasts

Source: https://www.tryletterhead.com/lp/vs-constant-contact.html

Letterhead vs Constant Contact

# Constant Contact is built for small-business marketing. Your newsletter is a bigger job.

Constant Contact is list-based email marketing for small business — promos, events, and e-commerce. A newsletter is a product that ships on a schedule, with editorial workflows, a portfolio to manage, and revenue on every send. That needs a platform built for publishers.

- Purpose-built for newsletters — not small-business marketing blasts
- Editorial production, monetization, and intelligence in one place
- Sell sponsorships and ads in your sends — something Constant Contact can't
- Easy to move — send with Letterhead, or keep your current ESP if you need to

Trusted by New York Post, Condé Nast, Townsquare Media, and hundreds more.

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_The world's leading newsletter teams run on Letterhead_

## What teams see after switching to Letterhead.

Great content earns engagement. Engagement earns revenue. Revenue drives the business. Teams using Letterhead see all three improve within the first 90 days.
+32%Engagement lift
on existing newsletters, 90 days after switching to Letterhead
+22%Revenue lift
on monetized sends after 180 days through sales, CTAs, advertising
75%Less production time
per edition, on average

_Outgrown Constant Contact?_

## Small-business email and a newsletter program aren't the same job.

### Marketing tools optimize for the next promo

Constant Contact is built for small-business campaigns — events, offers, and e-commerce blasts. A newsletter is a product that ships on a schedule and compounds with your audience over years.

### Built for editorial, portfolio, and revenue

Drag-and-drop production with approvals, a portfolio view across every title, and direct, programmatic, and house ads built in — Constant Contact has no way to sell or manage newsletter sponsorships.

### Moving is the easy part

Go live in days. Send with Letterhead's publisher-scale delivery — no plan-tier contact caps — or keep sending through your current ESP if you need to.

“The biggest game changer was how much time we saved.”

— iNFOnews

## Questions, answered.
Can we keep Constant Contact for marketing and use Letterhead for newsletters?
Yes. Many teams keep a marketing tool for promos and events and run their newsletter program on Letterhead — editorial, monetization, and intelligence in one purpose-built place.
Can Constant Contact sell newsletter sponsorships or ads?
Constant Contact's revenue features are for events, e-commerce, and acquisition ads — not for selling sponsorships in your newsletter. Letterhead's Revenue module manages direct, programmatic, and house ads with per-send and per-sponsor reporting built in.
What about contact limits and pricing?
Letterhead is built for publisher-scale sending — dedicated IP pools, deliverability management, and best-in-class rates — without the plan-tier contact caps that inflate Constant Contact's cost as your list grows.
Do we have to migrate everything?
No heavy migration. Moving is fast — live in days — and we map your templates and audiences for you. Send with Letterhead, or keep sending through your current ESP if you'd rather.
Is Letterhead built for large publishers?
Yes — New York Post, Condé Nast, and Townsquare Media run newsletter portfolios on Letterhead, alongside hundreds of smaller teams.

## See Letterhead on a portfolio like yours.

Tell us what you're trying to do with newsletters. We'll show you the product, answer the questions a deck won't, and hand you a pricing anchor for your size.

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