# Letterhead vs Cordial — purpose-built for newsletters, not a marketing cloud

Source: https://www.tryletterhead.com/lp/vs-cordial.html

Letterhead vs Cordial

# Cordial is an enterprise marketing cloud. Letterhead is built for newsletters.

Cordial is a data-driven, cross-channel messaging platform built for retail and lifecycle marketing. A publisher newsletter is a different product — editorial production, a portfolio, and revenue on every send — and it needs a tool built for exactly that.

- Purpose-built for newsletters — not a broad cross-channel marketing cloud
- Editorial production, monetization, and intelligence in one place
- Publisher-scale sending with white-glove onboarding and a CSM who knows media
- Easy to move — send with Letterhead, or keep your current ESP if you need to

Trusted by New York Post, Condé Nast, Townsquare Media, and hundreds more.

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_The world's leading newsletter teams run on Letterhead_

## What teams see after switching to Letterhead.

Great content earns engagement. Engagement earns revenue. Revenue drives the business. Teams using Letterhead see all three improve within the first 90 days.
+32%Engagement lift
on existing newsletters, 90 days after switching to Letterhead
+22%Revenue lift
on monetized sends after 180 days through sales, CTAs, advertising
75%Less production time
per edition, on average

_Marketing cloud vs. newsletter platform_

## A cross-channel cloud isn't a newsletter platform.

### Built for retail lifecycle, not editorial

Cordial optimizes cross-channel messaging for commerce. Publisher newsletters need editorial production, a portfolio, and monetization — a different job entirely.

### Everything the newsletter program needs, in one place

Drag-and-drop production with approvals, a portfolio view across every title, audience intelligence, and direct + programmatic + house ads built in.

### Moving is the easy part

Go live in days with white-glove onboarding and a CSM who knows media. Send with Letterhead's built-in delivery, or keep your current ESP if you need to.

“I looked at every possible newsletter solution. Nothing remotely matched Letterhead.”

— Head of Editorial, Techstars

## Questions, answered.
Can we keep Cordial for lifecycle/retail messaging?
Yes. Many teams keep a cross-channel tool for lifecycle marketing and run their newsletter program on Letterhead — editorial, monetization, and intelligence in one purpose-built place.
Is Letterhead enterprise-grade?
Yes — publisher-scale sending, dedicated IP pools, deliverability management, SSO/security, and a dedicated CSM who understands media.
Do we have to migrate everything?
No heavy migration. Moving is fast — live in days — and we map your templates and audiences for you.
Is Letterhead built for large publishers?
Yes — New York Post, Condé Nast, and Townsquare Media run newsletter portfolios on Letterhead.

## See Letterhead on a portfolio like yours.

Tell us what you're trying to do with newsletters. We'll show you the product, answer the questions a deck won't, and hand you a pricing anchor for your size.

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