# Letterhead vs Ghost — the newsletter operating system for media teams

Source: https://www.tryletterhead.com/lp/vs-ghost.html

Letterhead vs Ghost

# When the newsletter is the business, not a feature of the site.

Ghost is a solid home for a publishing site with memberships. If newsletters are the center of your operation — a portfolio of titles, a team producing them, and ad revenue on the line — you want a platform built for that, not a CMS with sending attached.

- Production built for teams — roles, approvals, and lockable brand templates
- Portfolio governance across every title and brand in one workspace
- Direct, programmatic, and house ad ops with sponsor reporting built in
- Easy to move — send with Letterhead, or keep your current ESP if you need to

Trusted by New York Post, Condé Nast, Townsquare Media, and hundreds more.

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_The world's leading newsletter teams run on Letterhead_

## What teams see after moving to Letterhead.

Great content earns engagement. Engagement earns revenue. Revenue drives the business. Teams using Letterhead see all three improve within the first 90 days.
+32%Engagement lift
on existing newsletters, 90 days after switching to Letterhead
+22%Revenue lift
on monetized sends after 180 days through sales, CTAs, advertising
75%Less production time
per edition, on average

_Where Letterhead is different_

## A newsletter operating system, not a CMS with sending.

### Production for teams

Multi-role drafting, approvals, and scheduling with lockable brand templates — built for a newsroom, not a solo admin.

### Portfolio governance

Every title, brand, and audience in one workspace, with brand reads consistent on every send.

### Real ad ops

Direct, programmatic, and house inventory managed in one place, with per-send and per-sponsor reporting.

### First-party intelligence

Content attribution and reader tiers from your own data — not just page views on a website.

### A partner who knows media

White-glove onboarding and a dedicated CSM who has run newsletters — not a self-host checklist.

### Fits your stack

Send with Letterhead, or keep the ESP, CMS, and CRM you already run. Live in days.

“We at the Patch local news network have worked with Letterhead to create a critical monetization engine. They've been the best kind of partner.”

— Simone Wilson, Senior Manager, Patch.com

## Questions, answered.
Is Ghost a bad choice?
No — Ghost is a strong publishing and membership platform for a website with a newsletter attached. The question is fit. If newsletters are the operation — a portfolio, a team, and ad revenue — Letterhead is built for that end to end.
We're on Ghost — is moving hard?
No. We map your templates and audiences and get you live in days. Send with Letterhead's built-in delivery, or keep sending through your current ESP if you'd rather.
Can Letterhead run memberships and subscriptions?
Yes — subscriptions and paid tiers work alongside direct, programmatic, and house advertising, so your audience monetizes more than one way.
Is Letterhead built for large publishers?
Yes — New York Post, Condé Nast, and Townsquare Media run newsletter portfolios on Letterhead, alongside hundreds of smaller teams.

## See Letterhead on a portfolio like yours.

Tell us what you're trying to do with newsletters. We'll show you the product, answer the questions a deck won't, and hand you a pricing anchor for your size.

[Book a test drive](#signup)