# Letterhead vs Mailchimp — built for newsletters, not marketing blasts

Source: https://www.tryletterhead.com/lp/vs-mailchimp.html

Letterhead vs Mailchimp

# Mailchimp was built for marketing blasts. Your newsletter deserves better.

Mailchimp is list-based email marketing built for small-business campaigns. A newsletter is a product that ships every day — with editorial workflows, a portfolio to manage, and revenue on every send. That needs a platform built for publishers.

- Purpose-built for newsletters — not one-off marketing campaigns
- Editorial production, monetization, and intelligence in one place
- Publisher-scale sending — no plan-tier contact caps squeezing a growing list
- Easy to move — send with Letterhead, or keep your current ESP if you need to

Trusted by New York Post, Condé Nast, Townsquare Media, and hundreds more.

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_The world's leading newsletter teams run on Letterhead_

## What teams see after switching to Letterhead.

Great content earns engagement. Engagement earns revenue. Revenue drives the business. Teams using Letterhead see all three improve within the first 90 days.
+32%Engagement lift
on existing newsletters, 90 days after switching to Letterhead
+22%Revenue lift
on monetized sends after 180 days through sales, CTAs, advertising
75%Less production time
per edition, on average

_Outgrown Mailchimp?_

## Newsletters aren't marketing campaigns.

### Campaigns optimize for the next blast

List-based tools treat every send as a standalone campaign. Newsletters are products that compound with your audience over years.

### Built for editorial, portfolio, and revenue

Drag-and-drop production with approvals, a portfolio view across every title, and direct + programmatic + house ads built in — not bolted on.

### Moving is the easy part

Go live in days. Send with Letterhead's publisher-scale delivery — no tiered contact caps — or keep sending through your current ESP if you need to.

“We've never seen open rates this high before in the history of our sending.”

— Townsquare Media

## Questions, answered.
Can we keep Mailchimp for marketing and use Letterhead for newsletters?
Yes. Many teams keep a marketing tool for promos and run their newsletter program on Letterhead — editorial, monetization, and intelligence in one purpose-built place.
What about contact limits and pricing?
Letterhead is built for publisher-scale sending — dedicated IP pools, deliverability management, and best-in-class rates — without the plan-tier contact caps that inflate Mailchimp's cost as your list grows.
Do we have to migrate everything?
No heavy migration. Moving is fast — live in days. Send with Letterhead's built-in delivery, or keep sending through your current ESP if you'd rather.
Is Letterhead built for large publishers?
Yes — New York Post, Condé Nast, and Townsquare Media run newsletter portfolios on Letterhead.

## See Letterhead on a portfolio like yours.

Tell us what you're trying to do with newsletters. We'll show you the product, answer the questions a deck won't, and hand you a pricing anchor for your size.

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