# Portfolio — Grow the portfolio, not the workload | Letterhead Studio

Source: https://www.tryletterhead.com/portfolio.html

Portfolio

# Grow the portfolio, not the workload.

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Workspaces, governance, and a real portfolio-wide view of every brand, audience, and goal.

Letterhead helps you run every newsletter like a product, separate each brand and workstream, and combine precise targeting with global controls and data, like no other technology in the market can.

[Book a test drive](demo.html)

_The challenge_

## You should be managing growth, not herding cats.

Most teams hit a wall the same way: more brands, more newsletters, or more audiences create multiplying complexity without multiplying results, because it's chaos to manage. Portfolio solves this, putting you in control at every step. You'll feel like you got superpowers.

### What it looks like today

- A spreadsheet of newsletters nobody can fully own.
- Brand standards drift across products and people.
- It's hard to track each product over time separate from others.
- Permissions are hard to manage (or nonexistent).
- Goals are in meetings and spreadsheets, not your newsletter system.
- Content and templates can't be shared across newsletters.
- Someone's spending hours a week managing templates.

### What changes with Portfolio

- A workspace per brand or title, all under one roof.
- Set and track goals for each newsletter and the total program.
- Brand and design governance enforced across every send.
- Real portfolio reporting across newsletters, audiences, and goals.
- Role-based permissions and version histories.
- Launch new newsletters in seconds.

_How Portfolio works_

## What if the work behind the work did itself?

**Workspace switcher**Every brand, one menu. No more bouncing between accounts.**Company dashboard**Top-performing emails across every workspace, in one view.**Template controls**Brand governance per workspace, instantiated from one master.
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### Workspaces

A workspace for every newsletter, brand, or title. Shared templates and rules above, local control below.
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### Brand governance

Lock the parts of the newsletter the brand depends on. Editorial moves fast on the rest.
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### Portfolio analytics

Every newsletter, brand, and campaign in one view. Compare apples to apples.
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### Roles & permissions

Role-based access for editors, audience, revenue, and leadership. Everyone sees what they should.
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### Portfolio health

Track changes, operations, and alerts across your entire operation in one easy place.
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### Goals & strategy tracking

Set goals for each newsletter and the whole portfolio, then watch above- or below-target status update itself.
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### Launch newsletters in seconds

Spin up a new title from a shared template, pre-wired to your brand rules and reporting.
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### Cross-product workflows

Share data, templates, and workflows across every newsletter instead of rebuilding them per title.
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_What customers say_

‹
Letterhead has been an invaluable resource for us. Not only did it meet our budget needs, but it also enabled us to create personalized, creative newsletters that made our brand stand out. Their flexible platform allowed us to grow and adapt as our subscriber list and needs changed.**Jessica Ford**Director, Startup Digest, TechstarsIt's made newsletter advertising cleaner, more consistent, and far less time-consuming. Thanks to Letterhead, our newsletters have become the cornerstone of our strategy.**Danielle Hastings**VP of OperationsWe at the Patch local news network have worked with Letterhead to create a critical monetization engine. They've been the best kind of partner — striving to understand our needs, quick to respond, and building for the future. Couldn't have done it without them!**Simone Wilson**Senior Manager, Patch.com
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## See how Portfolio can help you scale.

Bring your current newsletters. We'll show you how Portfolio gives you superpowers to make each one great, and manage the program like never before.

[Book a demo](demo.html)
[See the platform](platform.html)

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