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The Letterhead Blog

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How to Scale Newsletter Ad Sales, Step-by-Step

How to Scale Newsletter Ad Sales, Step-by-Step

When you first start selling ads, you’re a salesperson. But as you grow, you need to become an operator. The reality of scaling newsletter ad sales is that it’s less about crafting the perfect pitch and more about building an efficient machine. How do you manage five, ten, or twenty advertisers at o...

8 Best Newsletter Platforms for Selling Ads

8 Best Newsletter Platforms for Selling Ads

If you’re running more than one newsletter, you know the complexity multiplies with each new publication. Every newsletter has its own content schedule, audience demographics, and roster of advertisers. Trying to manage ad inventory and performance across a growing portfolio with manual tools is a r...

6 Best Centralized Newsletter Platforms for Agencies

6 Best Centralized Newsletter Platforms for Agencies

How much is your current newsletter process costing you? It’s a question worth asking. The true cost isn't just the sum of your monthly software subscriptions. It's the billable hours your team wastes logging in and out of different accounts. It's the time spent manually compiling client reports ins...

A Practical Guide to Newsletter Ad Inventory Management

A Practical Guide to Newsletter Ad Inventory Management

If you’re still managing your newsletter ads in a spreadsheet, you know the feeling. It’s a chaotic mix of color-coded cells, endless email threads searching for creative assets, and the constant fear of double-booking a premium slot. This manual approach might work when you have one or two advertis...

The Essential Guide to Newsletter Ad Revenue Tracking

The Essential Guide to Newsletter Ad Revenue Tracking

Selling ad space in your newsletter is one thing; truly understanding its value is another. You see the payments come in, but connecting that income to specific ad placements, campaigns, and subscriber actions can feel like a guessing game. Without a clear system, you’re operating on assumptions, un...

Your Guide to the Best Platforms for Managing Newsletter Ads

Your Guide to the Best Platforms for Managing Newsletter Ads

If you’re managing newsletter ad sales with a messy spreadsheet, a chaotic inbox, and a separate invoicing tool, you already know there’s a better way. Selling ads shouldn't feel like a frantic juggling act. The right platform brings order to that chaos, transforming your manual ad operations into a...

Newsletter Ad Pricing 101: The Complete Guide

Newsletter Ad Pricing 101: The Complete Guide

You’ve spent months, maybe even years, building a dedicated audience that trusts your voice and opens every email. Now, it’s time to monetize that hard work. But what is that access actually worth? The answer lies in a strategic approach to newsletter ad pricing that goes far beyond your subscriber ...