Blogs

Many businesses treat their newsletter as a marketing channel—a way to promote other products or services. But what if the newsletter was the product? This shift in thinking is the foundation of a powerful and profitable media operation. Publications like Morning Brew and The Hustle have proven that...

Teams rely on Mailchimp to send newsletters, manage audiences, and measure performance. It’s the execution layer where newsletters reach the inbox and results are tracked. Before anything is sent, newsletters go through a preparation phase. Content is assembled, layouts are finalized, editorial deci...

For the teams creating newsletters every day, ambiguity is the enemy of speed and quality. Constantly asking, “Is this the right logo?” or “Does this sound on-brand?” slows down the entire production process and adds unnecessary stress. A great brand strategy shouldn’t feel like a set of restrictive...

What works for one newsletter often breaks when you try to launch a second, third, or fourth. The manual processes and informal check-ins that got you started can quickly turn into bottlenecks that stifle growth. Scaling your newsletter program without a solid operational foundation leads to burnout...

Client trust is the foundation of any successful agency. But that trust is fragile. It can be eroded by simple mistakes like sending a campaign to the wrong list, inconsistent branding, or messy reporting that fails to show your true value. Many of these risks stem from using an email tool that wasn...

In a world of automated messages and faceless corporations, your newsletter is a powerful tool for building a genuine human connection. It’s your direct line to your audience, offering a chance to share your story, showcase your personality, and create a real community. But to do that, your content ...

If you’re managing multiple newsletters, you know the chaos that comes with disconnected tools and inconsistent workflows. Juggling content approvals, ad placements, and performance tracking across different platforms is a recipe for burnout. The good news is that the right technology can solve this...