Run your newsletters like the content products they are.
A 28-page field guide to the production, audience, and revenue plays behind the best newsletter programs — pulled from teams sending billions of editions on Letterhead.
No theory. The specific moves, with the numbers behind them.
- The workflow that cuts production time 75% per edition
- How to find which topics and segments actually move the audience
- Turning a newsletter into a real revenue line — ads, house promos, sponsorships
- A pre-launch checklist for every new newsletter you add
Read by 2,000+ newsletter operators at media companies, agencies, and marketing teams.
Where should we send it?
Free, instant download. No spam, unsubscribe anytime.
It's on its way.
Check your inbox — the playbook just landed. (Peek in spam if it's shy.)
The teams whose plays are in this guide
The kind of results these plays drive
per edition, on average
90 days after switching
on monetized sends after 180 days
What's inside
Four sections. One operating model.
Production that scales
The editorial workflow, templates, and approvals that take hours out of every issue without flattening the voice.
Intelligence you can act on
How to read content attribution and audience tiers from data you already have — and decide on signal, not gut.
Revenue, built in
Sponsorship inventory, house promos, and per-send reporting that turn the newsletter into a line on the P&L.
Portfolio without the headcount
Governance and a pre-launch checklist so you can add newsletters without adding people.
The metrics that predict growth
Which numbers actually forecast a healthy program — and which vanity stats to stop reporting.
Owned, not rented
Why email is the one audience that stays yours when platforms shift, paid CAC climbs, and AI floods the rest.
“Letterhead has been an invaluable resource for us. It enabled us to create personalized, creative newsletters that made our brand stand out, and the platform allowed us to grow and adapt as our subscriber list and needs changed.”
— Jessica Ford, Director of Startup Digest, Techstars
Before you download
Is it actually free?
Yes. No card, no sales call required. We email you the PDF the moment you submit.
Who is it for?
Anyone who runs newsletters as a real channel — media and publishing teams, agencies running them for clients, and marketing teams who treat the newsletter as owned media.
Do I need to use Letterhead to get value from it?
No. The plays are platform-agnostic. They’re just easier to run on a system built for newsletters — which is the case we make at the end.
Will you spam me?
No. You’ll get the guide and occasional, genuinely useful newsletter tips. Unsubscribe in one click, anytime.
Get the playbook.
28 pages of specific, tested plays for running newsletters like the content products they are. Free, instant, and yours to keep.