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Letterhead vs ActiveCampaign

Marketing automation wasn’t built for newsletters. Letterhead is.

ActiveCampaign is great at drip campaigns and CRM automation. But a newsletter is a product that ships every day — with editorial workflows, a portfolio to manage, and revenue on every send. That needs a different tool.

  • Purpose-built for newsletters — not one-off marketing sends
  • Editorial production, monetization, and intelligence in one place
  • Publisher-scale sending — no tiered send caps as you grow
  • Easy to move — send with Letterhead, or keep your current ESP if you need to

Trusted by New York Post, Condé Nast, Townsquare Media, and hundreds more.

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The world’s leading newsletter teams run on Letterhead

What teams see after switching to Letterhead.

Great content earns engagement. Engagement earns revenue. Revenue drives the business. Teams using Letterhead see all three improve within the first 90 days.

+32%
Engagement lift

on existing newsletters, 90 days after switching to Letterhead

+22%
Revenue lift

on monetized sends after 180 days through sales, CTAs, advertising

75%
Less production time

per edition, on average

Campaign tool vs product tool

Newsletters aren’t marketing campaigns.

One-off sends optimize for the next click

Marketing-automation tools treat every send as a campaign or drip step. Newsletters are products that compound over years.

Built for editorial, portfolio, and revenue

Drag-and-drop production with approvals, a portfolio view across every title, and direct + programmatic + house ads built in — not bolted on.

Moving is the easy part

Go live in days. Send with Letterhead’s publisher-scale delivery — no tiered caps — or keep sending through your current ESP if you need to.

I looked at every possible newsletter solution. Nothing remotely matched Letterhead.

— Head of Editorial, Techstars

Questions, answered.

Can we keep ActiveCampaign for lifecycle marketing and use Letterhead for newsletters?

Yes. Many teams keep their marketing-automation tool for lifecycle and CRM, and run their newsletter program on Letterhead — editorial, monetization, and intelligence in one purpose-built place.

What about send limits?

Letterhead is built for publisher-scale sending — dedicated IP pools, deliverability management, and best-in-class rates — without the tiered caps that squeeze a growing list.

Do we have to migrate everything?

No heavy migration. Moving is fast — live in days. Send with Letterhead’s built-in delivery, or keep sending through your current ESP if you’d rather.

Is Letterhead built for large publishers?

Yes — New York Post, Condé Nast, and Townsquare Media run newsletter portfolios on Letterhead.

See Letterhead on a portfolio like yours.

Tell us what you’re trying to do with newsletters. We’ll show you the product, answer the questions a deck won’t, and hand you a pricing anchor for your size.