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Letterhead vs Cordial

Cordial is an enterprise marketing cloud. Letterhead is built for newsletters.

Cordial is a data-driven, cross-channel messaging platform built for retail and lifecycle marketing. A publisher newsletter is a different product — editorial production, a portfolio, and revenue on every send — and it needs a tool built for exactly that.

  • Purpose-built for newsletters — not a broad cross-channel marketing cloud
  • Editorial production, monetization, and intelligence in one place
  • Publisher-scale sending with white-glove onboarding and a CSM who knows media
  • Easy to move — send with Letterhead, or keep your current ESP if you need to

Trusted by New York Post, Condé Nast, Townsquare Media, and hundreds more.

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The world’s leading newsletter teams run on Letterhead

What teams see after switching to Letterhead.

Great content earns engagement. Engagement earns revenue. Revenue drives the business. Teams using Letterhead see all three improve within the first 90 days.

+32%
Engagement lift

on existing newsletters, 90 days after switching to Letterhead

+22%
Revenue lift

on monetized sends after 180 days through sales, CTAs, advertising

75%
Less production time

per edition, on average

Marketing cloud vs. newsletter platform

A cross-channel cloud isn’t a newsletter platform.

Built for retail lifecycle, not editorial

Cordial optimizes cross-channel messaging for commerce. Publisher newsletters need editorial production, a portfolio, and monetization — a different job entirely.

Everything the newsletter program needs, in one place

Drag-and-drop production with approvals, a portfolio view across every title, audience intelligence, and direct + programmatic + house ads built in.

Moving is the easy part

Go live in days with white-glove onboarding and a CSM who knows media. Send with Letterhead’s built-in delivery, or keep your current ESP if you need to.

I looked at every possible newsletter solution. Nothing remotely matched Letterhead.

— Head of Editorial, Techstars

Questions, answered.

Can we keep Cordial for lifecycle/retail messaging?

Yes. Many teams keep a cross-channel tool for lifecycle marketing and run their newsletter program on Letterhead — editorial, monetization, and intelligence in one purpose-built place.

Is Letterhead enterprise-grade?

Yes — publisher-scale sending, dedicated IP pools, deliverability management, SSO/security, and a dedicated CSM who understands media.

Do we have to migrate everything?

No heavy migration. Moving is fast — live in days — and we map your templates and audiences for you.

Is Letterhead built for large publishers?

Yes — New York Post, Condé Nast, and Townsquare Media run newsletter portfolios on Letterhead.

See Letterhead on a portfolio like yours.

Tell us what you’re trying to do with newsletters. We’ll show you the product, answer the questions a deck won’t, and hand you a pricing anchor for your size.