Free tool

The Newsletter Character Sheet.

Every great newsletter has a character — what it is, who it’s for, and how it behaves. Fill this in to get clear on yours, then export it to PDF. Nothing you type leaves your browser, and there’s no signup.

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Identity Newsletter name Type Definition of success Hero metric Voice & tone

Attributes

List size Open % Click % Retention %

Design length Short (<500 words) Medium (500–1,000) Long (>1,000)

Original content % Links per issue Automation level

Behavior Email (optional — to get a copy)

Nothing you type is stored — it stays in your browser. Add your email only if you’d like us to follow up. (Email capture is wired to HubSpot on launch.)

Tip: pick “Save as PDF” in the print dialog.

Want a second set of eyes on yours?

Bring your filled-in character sheet to a Test Drive and we’ll show you what running it on Letterhead looks like.

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