Guides
Playbooks and references for newsletter teams.
FREE WHITE PAPER
The newsletter strategy guide for publishers
Four ways to build an owned audience that grows, engages, and earns — personality, content, growth, and revenue. Read it free, no gate.
Read the guideFREE TOOL
The Newsletter Character Sheet
Define your newsletter's identity, attributes, and behavior — then export it to PDF. No signup.
Open the toolFREE WHITE PAPER
Monetize your newsletter with advertising
Three ways to sell, seven ad units that work, and real CPM benchmarks — the playbook behind $5M+ in newsletter ads. Read it free, no gate.
Read the guideFREE FIELD GUIDE
The Newsletter Operator’s Growth Playbook
Running newsletters like content products: the production, intelligence, and revenue plays the best media teams use. Real tactics, real numbers.
Read the playbookFREE TOOL
The Newsletter Revenue Calculator
Plug in your list size, cadence, and revenue to model what your newsletter could be worth — based on real benchmarks. No signup.
Open the calculatorSWITCHING GUIDE
Switching to Letterhead
Moving from beehiiv, Mailchimp, Sailthru, or another platform takes days, not quarters — send with Letterhead or keep your ESP.
See how switching works