Free white paper
Build an audience you own, in four plays.
Search and social traffic can disappear with one algorithm change. This guide covers four ways to build the audience you own, from the team that built WhereBy.Us. Read it here or download the PDF, with no form in the way.
Scroll through the white paper above, open it full screen, or download the PDF.
What's inside.
Personality
People follow people. Put your team's names, voices and expertise up front, because readers trust people more than brands.
Content
Put your existing work to work. Your site and social feeds belong in every send, and a little original writing makes it something only you offer.
Growth
Ask for signups everywhere: every page, every login, every product. Then let a referral program turn your biggest fans into a growth engine.
Revenue
Build monetization in from the first issue. Design ad units up front, and run direct-sold, self-serve and programmatic together.
Owned, not rented
Search is rented from Google and social from Meta. Email is the channel that stays yours when an algorithm changes.
The metrics that matter
Which numbers actually predict a healthy newsletter program, and which ones to stop reporting.